Convincing is not inspiring, you need to enrol people into your ideas..

Nobody likes to be sold to, no matter how noble the idea is.

There is a certain stigma when it comes to persuasion. It does not matter what is at the centre of the discussion, be it a product or a service, most of us have mixed feeling when it comes down to convincing someone to do something.

Probably for that reason, the average sales person works only 90 minutes a day. They make about two calls a day and in-between they are getting ready, going over some notes, drinking coffee, gathering their thoughts etc.

What seems to be at the core of the problem for most of us is judgement or being judged and our attachment to the outcome. The more we strive to succeed the less authentic we become, losing the sense of what is important.

You can’t control the results so why should you worry about it?

The only strategy is to spend more honest time with your interlocutor so you can understand their needs better. In that way you can find out whether the thing that you are offering is actually meant for them. If not, you can point them to the right direction.

However, if their needs resonate with what you are presenting to them then you don’t even have to try to convince them.

Be clear on what you have and who you want to serve. You can’t get worse by doing it right.

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